The Everyone Succeeds framework
54 leadership behaviours
What effective school leaders do in practice, in five domains. Choose a behaviour to develop your own practice or support your team. Each one has a practical example, a Playbook, worked examples and a ready-made team session.
Strategy
15 behavioursSetting direction, choosing priorities and making change stick.
S1Explain the WhyPeople comply with instructions but commit to reasons. Explain why a decision matters before asking people to act, and turn compliance into ownership.
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S2Tell the StoryA vision only moves people through a story. Share why you care, what your community has achieved together and why action matters now.
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S3Seek the Brutal FactsKeep faith in where your school is heading while facing honestly where it is now, so real problems get solved, not hidden.
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S4Uphold ValuesValues on a wall change nothing. Make them the test for every decision, the behaviour you model and what you celebrate or challenge.
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S5Establish Collective GoalsUnite everyone, from the headteacher to the lunchtime supervisor, around one or two measurable goals, so every role sees how it helps pupils.
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S6Focus on the Main ThingBusy is not the same as progress. Choose the one priority that will make the biggest difference and protect it from the daily whirlwind.
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S7Communicate OftenOne announcement is soon forgotten. Keep what matters alive through a predictable rhythm, shaped for each audience and checked for understanding.
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S8Find the Lead MeasuresYou cannot change a result once it arrives. Track the earlier actions your team can influence now, and check they are moving the outcome.
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S9Leverage Marginal GainsStop waiting for one big fix. Small 1% improvements, tested and repeated, compound into a real difference for pupils and staff.
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S10Sustain ChangeLaunching change is the easy part. Test it small, address people's sense of loss and anchor it in daily routines so it lasts.
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S11Break Through LimitsThe hardest limits are often the ones we set ourselves. Question what seems fixed, reimagine what is possible and take a credible first step.
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S12Lead for Lasting ExcellenceSuccess can breed complacency. Renew what works while you are still on top, before small signs of drift become decline.
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S13Aspire to GreatnessAim for the moon, not a couple of percentage points. Set a bold goal for your pupils and make it believable with clear milestones.
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S14Anticipate Unintended ConsequencesWell-meant decisions can backfire. Before you act, think two steps ahead: how will people respond, and what could this change make worse?
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S15Plan with a PremortemImagine your plan has already failed, then ask why. Honest answers now mean small corrections early, not a scramble when it is too late.
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Culture
8 behavioursThe standards, routines and moments that shape daily life in school.
C1Hold High StandardsMake expectations unmistakably clear, reinforce them consistently and create a culture in which strong performance becomes the norm.
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C2Set High Floor, No CeilingThe floor is where excellence starts, not where it ends. Secure a baseline everyone meets, then open stretch to every pupil and colleague.
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C3Establish RoutinesRoutines do not establish themselves. Show them, name them and practise them again and again until calm, focused habits run without reminders.
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C4Maintain ConsistencyConsistency is the multiplier that turns routines into culture. Keep expectations the same in every room, so pupils feel secure and teachers can teach.
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C5Celebrate SuccessLeaders often believe they give more praise than people feel they receive. Specific, sincere, timely recognition shows pupils and colleagues their effort was noticed.
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C6Seek InspirationYou do not have to reinvent the wheel. Look beyond your school with a clear question, learn from others and adapt rather than copy.
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C7Engage ParentsEngagement goes beyond parents' evening. Partner with families to support learning at home, listen as well as inform and call with good news too.
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C8Create MomentsPeople remember the peaks, not the ordinary days. Plan small, personal moments at transitions, milestones and difficult times so everyone feels seen and valued.
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Leadership
12 behavioursHow you show up, follow through and set the example every day.
L1Lead by ExampleStaff and pupils adopt what they see you do far more than what you say. Live your standards daily and trust follows.
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L2Be PositiveYou set the emotional tone. Positivity grounded in honesty and real strengths helps staff and pupils tackle challenges constructively, not with frustration.
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L3Get the Steps InYou cannot lead a school from behind a desk. Scheduled, purposeful presence shows you what really happens and tells people their day matters.
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L4Make It HappenIf you do not follow up, people assume it does not matter. Relentless, sustainable follow-through turns your key priorities into lasting change.
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L5Stack the ChairsNo task is beneath leadership. Stepping in at the right moment keeps learning on track and builds a culture where everyone contributes.
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L6Leaders Eat LastWhen staff feel safe and supported, pupils get the care they need. Put others' needs first to build a Circle of Safety.
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L7Co-create What MattersPeople commit to what they help to build. Involve colleagues and pupils in shaping decisions early, and ownership, energy and quality follow.
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L8Don't Drop the BallMost people accept mistakes, but not poor planning. Anticipate problems, keep your promises and, when something slips, own it and put it right fast.
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L9Use the ChecklistUnder pressure, memory fails and critical steps slip. A short, well-designed checklist frees your mind for judgement and makes high-stakes work reliable.
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L10Pass the BatonDelegation is not offloading. Match responsibility to each person's readiness, set clear expectations and you gain capacity while growing tomorrow's leaders.
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L11Learn to BendResilience is not rigidity. Stand firm on principles, but when evidence shows a plan is not working, change course calmly and explain why.
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L12Control the ControllablesShift the question from 'why is this happening?' to 'what can we do?' and put your team's energy where it helps pupils.
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Teams
10 behavioursBuilding, running and holding to account the teams you lead.
T1Know Your TeamStop deploying people by habit. Learn each colleague's strengths, motivations and ways of working, then delegate, develop and support them so they thrive.
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T2Ask FirstThe quality of your questions shapes the quality of your decisions. Ask first, listen fully and find the root cause before you advise.
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T3Get the Right People on the BusEven the best strategy fails with the wrong team. Recruit, place and develop people who share your values, judging evidence rather than first impressions.
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T4Create a TeamGolf teams add up individual scores; basketball teams play together. Build a team that relies on one another, shares responsibility and owns results.
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T5Mastering ConflictArtificial harmony hides real issues and weakens decisions. Make it safe to disagree about ideas, not people, then decide clearly and commit together.
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T6Be Wonderful to Work WithWould you want to work with you? Make colleagues feel noticed, valued and supported through small, daily acts of kindness and respect.
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T7Hold Meetings for ImpactWhy are you having this meeting? Give every meeting a clear purpose and outcome, and protect one-to-ones as the engine room of culture.
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T8Create ActionsWithout clear actions, even inspiring plans stay words on a page. End every meeting with what will be done, by whom and by when.
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T9Go Back and CheckAssigning a task does not mean it is done. Agree predictable check-ins from the start, so follow-up feels like support and plans become results.
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T10Embracing AccountabilityData is easier to discuss than behaviour. Hold clear, fair, private conversations about actions and conduct, so accountability means support and growth, not blame.
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Yourself
9 behavioursSustaining your own energy, focus and habits so you can lead well.
Y1Protect Your SleepTired leaders are more reactive, less patient and quicker to misjudge. Treat sleep as a leadership resource, not a luxury, and protect it.
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Y2Give Yourself PermissionThe to-do list never ends. Decide what is good enough, stop without guilt and show colleagues that high standards and rest belong together.
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Y3Manage EmotionsYour emotional temperature sets the tone for the whole school. Notice the warning signs, pause and respond from your values, not your feelings.
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Y4HumilityLeadership is not about being the expert in the room. Lead without ego: listen, admit mistakes, share credit and own the outcome.
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Y5Organise for ClarityYour brain is for having ideas, not holding them. Build one trusted system that captures every commitment and frees your attention for people.
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Y6Prioritise What MattersFill your week with emails and quick wins and the big rocks never fit. Book the work only you can lead first.
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Y7Think Long, Act DailyLasting improvement takes years, not a term. Resist the quick fix, keep repeating the daily work and hold your nerve before results show.
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Y8Sharpen Your ToolsA blunt saw does not cut well. Choose focused learning for a real challenge and test it in practice.
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Y9Build Habits That LastConsistency beats intensity. Anchor one small habit to something that already happens, track it simply and restart without guilt when you miss.
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How the framework fits together
The five leadership domains
The 54 behaviours sit in five domains that reflect the main areas of leadership work in schools. They are not steps or stages: effective leaders move across all five as they set direction, shape culture, influence others, develop teams and sustain themselves.

All 54 on one page
The behaviour wheel
Every behaviour in the framework, grouped by domain, with a one-line summary of each. Print it for your office, share it in a leadership meeting, or use it to spot which behaviours your team leans on and which it overlooks.
Open the full-size wheel