Scenario 7.1: You’re dealing with public or online criticism of the school and need to respond constructively
A parent, former student, or community member has posted criticism of your school online. It may be unfair or exaggerated, but it has gained traction. You need to decide how to respond without escalating the situation or undermining trust.
Leadership Behaviours to Support This Challenge
| Code | Behaviour | Why It Matters |
| L2 | Be Positive | Maintaining optimism and composure helps you lead through scrutiny. |
| L6 | Leaders Eat Last | Shows your staff that their wellbeing and reputation matter. |
| S4 | Uphold Values | Responding in line with your core values builds credibility and trust. |
| S14 | Anticipate Unintended Consequences | Avoids defensive reactions that could worsen the situation. |
| Y3 | Manage Emotions | Keeps your response measured, constructive, and focused. |
Suggested Approach
- Review the criticism carefully before responding.
- Is there truth in it?
- What is the emotional tone?
- Speak to key staff affected and agree on a calm, values-led response if necessary.
- Decide whether the best course is public response, private outreach, or no reply.
- Reassure your staff that the school stands by them and acts from principle, not panic