Scenario 3.2: Your new initiative is met with polite compliance, but little commitment
A new project has launched, but staff are just going through the motions. There’s no visible enthusiasm or ownership, and impact is limited.
Leadership Behaviours to Support This Challenge
| Code | Behaviour | Why It Matters |
| L7 | Co-Create What Matters | Engagement increases when people help shape the initiative. |
| S1 | Explain the Why | Purpose drives buy-in as people commit when they understand why it matters. |
| S2 | Tell the Story | A compelling narrative connects the initiative to vision and values. |
| S7 | Communicate Often | Repetition and clarity help shift passive compliance to active support. |
| S10 | Sustain Change | Persistence ensures the initiative isn’t just a passing phase. |
Suggested Approach
- Revisit the purpose with staff. Ask for feedback and listen openly.
- Identify quick wins and celebrate early adopters.
- Model the behaviour and values behind the initiative.
- Keep messaging clear, consistent, and hopeful.
- Invite middle leaders to take ownership of next steps.