S7. Communicate often
Reinforce key messages frequently and clearly. Consistent communication keeps priorities visible and alive.
Resources to support growth in this behaviour
Whether this behaviour has been chosen through Step 1. Diagnose, highlighted through reflection or coaching, or identified as a school or trust priority, you can now follow the steps below to develop and embed it in your daily leadership practice.
Step 2. Learn: Read Everyone Succeeds: 54 Leadership Behaviours to Transform Your School to understand what great leadership looks like in practice. Each behaviour is grounded in research and real examples from schools and businesses.
Step 3. Reflect: Use the Everyone Succeeds Workbook to apply ideas to your own context.
Guided reflection, practical actions, and space for planning turn understanding into improvement.
Step 4. Apply: Work through the Leadership Toolkit for this behaviour. Use the Communicate Often toolkit to create a deliberate rhythm for reinforcing core messages so they are heard, remembered, and acted on.
Step 5. Coach and practice: Use the Communicate often Coach and Practise Frameworks to strengthen the behaviour through action steps that build rhythm and coaching questions about clarity and repetition, rehearsing consistent messaging so priorities are reinforced rather than assumed.
These can be used individually or with colleagues to embed key behaviours.
Step 6. Plan: Set measurable goals using the 90 Day Leadership Planner.
Turn improvement into action by tracking your focus and progress over time, with completed examples for different career stages.
Step 7. Lead: Apply your learning to real situations through the Scenario Finder.
Over fifty scenarios link directly to the behaviours that help you solve the challenges that matter most in your school.
One book suggestion
The Advantage – Patrick Lencioni (2012).
This book reinforces your practice by showing how frequent, consistent messaging builds trust, alignment and shared purpose across a team. Buy the book.
References from the Everyone Succeeds book
Ebbinghaus, H. (1885). Memory: A Contribution to Experimental Psychology. Reprinted 1964. New York: Dover Publications.
Heath, C. and Heath, D. (2007). Made to Stick: Why Some Ideas Survive and Others Die. New York: Random House.
Kahneman, D. (2011). Thinking, Fast And Slow. Toronto: Doubleday Canada.
Lencioni, P.M., (2012). The advantage: Why organisational health trumps everything else in business. John Wiley & Sons.